Choosing the right time to post on social media is extremely important as it has a profound impact on reaching your audience. Every social media platform’s network shows different types of engagement throughout the week and at different times. But with so many social media platforms, how can you identify the best time? Don’t worry, in this blog we will discuss the best and worst times to post for different platforms, which will help you find the right time and reach your audience. Users interact on social media at different times. Hence, it is important to know when your posts get the most likes and comments as it shows when your audience is most active.
The importance of timing for social media success
Have you ever wondered why some social media posts get more engagement while others don’t? It’s not just about the content; Posting at the right time also plays a key role. When you post when your audience is active, your posts are more likely to go viral and get more engagement. Even the best content won’t be seen when your followers are offline.
Engagement is highest at different times of the day, and this time varies depending on the platform. Knowing the right time to post on social media can help you maximize your posts’ visibility and engagement, which will lead to better results for your content.
Best Time to Post on Social Media
1. Best Time to Post on Facebook
Facebook is still a platform with a huge active user network, filled with billions of users all over the world. You may think that you can post anytime and still get a lot of engagement, but that is wrong. Posting at the right time affects the performance of your post. Because people use Facebook for both personal and business purposes, posting at the right time is very important.
When to post
According to general trends, the best times to post on Facebook can be as follows:
- Monday: 9am to 12pm
- Tuesday: 8am to 3pm
- Wednesday: 9am to 2pm
- Thursday: 9am to 3pm
- Friday: 8am to 2pm
- Saturday: 10am to 2pm
- Sunday: 11am to 3pm and 5pm
Best engagement days – (Wednesday, Thursday and Friday) These are mid-week days and people are more active at the end of the week, especially in the afternoon.
Worst times – (after 8pm on weekdays and morning to afternoon on weekends) At this time people are usually busy with personal and family activities.
Why these times work – Many people use Facebook during lunch breaks or during short breaks. Posting at this time increases the chances of your content appearing in their feed.
2. Best time to post on Instagram
After Facebook, Instagram is the second most used social media platform in the world. Instagram’s algorithm works similar to Facebook, which is powered by Meta. High engagement on Instagram happens when people are relaxing while taking a break from work. In order for your post to go viral, you need to know when is the best time to post on Instagram.
When to post
As per the general trends, the best time to post on Instagram can be as follows:
- Monday: 10 AM to 1 PM
- Tuesday: 9 AM to 2 PM
- Wednesday: 10 AM to 1 PM
- Thursday: 9 AM to 12 PM
- Friday: 9 AM to 2 PM
- Saturday: 8 AM to 12 PM
- Sunday: 10 AM to 2 PM
Best days – (Monday and Thursday) These two days see the highest engagement on Instagram.
Worst time – (After 10 PM) Posting late at night usually gets less engagement as people are busy with family functions and preparations for the next day.
Why it works – Users on Instagram are generally young and they are more active during lunch breaks or after work. Posting at these times makes your content attract more attention.
3. Best time to post on Twitter (X)
Twitter (now X) moves at a fast pace, where thousands of tweets are posted in seconds. Twitter (X) is a platform where the most recent news and conversations happen. Hence, it is important that you know when is the best time to post on Twitter (X).
When to post
According to the general trends, the best time to post on Twitter (X) can be as follows:
- Monday: 8 am to 2 pm
- Tuesday: 10 am to 1 pm
- Wednesday: 9 am to 3 pm
- Thursday: 10 am to 1 pm
- Friday: 8 am to 12 noon
- Saturday: 8 am to 1 pm
- Sunday: 9 am to 1 pm
Best days – (Monday morning, Wednesday and Friday) These days have the highest engagement on Twitter (X).
Worst Time – (Late Night) Late night and evening hours are the least active on Twitter.
Why it works – Traffic on Twitter is populated by real-time conversations. People are most active in the mornings for breaking news or in the evenings when they are relaxing.
4. Best Time to Post on LinkedIn
LinkedIn is a leading professional network where most of the users are active during working hours. The aim of posting on LinkedIn should be when the users are in their professional mindset.
When to Post
As per the general trends, the best time to post on LinkedIn can be as follows:
- Monday: 11am to 4pm
- Tuesday: 9am to 3pm
- Wednesday: 9am to 3pm
- Thursday: 10am to 4pm
- Friday: 11am to 3pm
- Saturday: 10am to 2pm
Best Days – (Tuesday to Friday) These days are best suited for professionals.
Worst Time – (Weekends and late evenings) LinkedIn has less engagement on weekends and late evenings.
Why it works – LinkedIn is a professional network, and it should be posted during working hours so that your content is seen by people when they are thinking about their career or business.
5. Best time to post on YouTube:
Posting times may vary depending on your audience and location, but in general, these are the trends:
- Monday: 12pm to 5pm
- Tuesday: 11am to 4pm
- Wednesday: 12pm to 4pm
- Thursday: 11am to 5pm
- Friday: 2pm to 4pm
- Saturday: 10am to 5pm
- Sunday: 11am to 5pm
Best days to post: (Thursday and Friday) People watch more videos near the weekend, and most people prefer to watch videos on YouTube during the afternoon on weekends.
Worst time to post: (before 9am) Fewer people like to watch long videos in the morning, and videos posted at this time tend to get lost in the schedule.
Why it works: People usually watch videos in the evening after they have relaxed, and have time to watch videos. Posting in the afternoon ensures that your content is fresh and available when users start watching.
General tips to know your best posting time:
- Know your audience: The general guidelines above can be helpful, but it’s also important that you know your audience’s habits. Each social media platform has its own unique audience.
- Test posting at different times: The best way is to post at different times and days. Analyze the performance of each post and see at which time the post gets more engagement, then adjust the posting time accordingly.
- Time Zones: If your audience is spread across different time zones, you may have to adjust your posting strategy accordingly so that you can connect with your audience.
- Post regularly: Posting regularly at the right time keeps your audience interested in your content. Make sure you have a regular posting schedule and have different content ideas so that your audience is always engaged.
Doing all this will help increase the engagement of your YouTube channel, and if you do it with the right timing and strategy, you will definitely get good results.
Conclusion:
In this blog, we aim to provide a complete guide about the best time to post on social media. Timing can make a huge difference in the success of your social media posts. Understanding the behavior of users on each platform and posting at the time when they are most ready to engage can increase the chances of your post going viral and help you build a stronger connection with your audience. The most effective way is to experiment and see what works so you can grow your audience. Whether you are using Facebook, Instagram, Twitter, LinkedIn, or YouTube, there is an ideal time to post on every platform. Experiment to find your time, analyze and adjust your post-timing strategy.
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